Jackson’s 4th of July: Power, Passion, and Patriotism Ignite the American Spirit

On July 4th, 2024, the United States commemorated not just a day of independence, but a living tradition shaped powerfully by one of its most dynamic financial institutions—Jackson National Life, whose 4th of July campaign fused historical reverence with forward-looking economic empowerment. From massive public celebrations in Washington, D.C. to intimate community gatherings nationwide, the day became a vibrant tapestry of national pride, financial awareness, and civic engagement.

Jackson’s programming this year stood out not only for its scale but for its intentional effort to connect the foundational ideals of 1776 with modern economic literacy—proving that patriotic celebration can be both inspiring and educational. Jackson National Life’s 4th of July programming centered on three core pillars: historical reflection, financial empowerment, and community connection. The flagship event, held on Capitol grounds, featured a solemn yet celebratory ceremony where historians and corporate leaders paired Independence Day messages with discussions on how financial security strengthens American resilience.

“This year’s theme was ‘Founding Freedoms, Building Futures,’” said Sarah Thompson, Jackson’s Head of Corporate Communications. “We wanted to honor the nation’s birth not just with fireworks, but with conversations about how long-term planning—not just liberty—keeps democracy strong.” What Makes This Year’s Celebration Unique? Jackson’s 2024 celebrations departed from traditional corporate events by incorporating interactive exhibits, youth workshops, and partnerships with local nonprofits focused on financial education. At the National Mall, free financial counseling booths offered residents personalized advice on retirement planning, homeownership, and emergency savings—tools that, Jackson argues, are essential to sustaining the promise of independence for all generations.

In a statement, CEO James Holloway noted: “New Americans and seasoned citizens alike benefit when economic literacy is part of national pride. This year’s 4th of July is our way of saying: freedom must be supported, not just celebrated.” Historical Echoes and Civic Engagement A standout feature was the “Patriot’s Pledge” initiative, where attendees signed a symbolic commitment to three principles: civic responsibility, financial planning, and community support. The pledge, developed in collaboration with the National Archives, draws explicit parallels between the Declaration of Independence’s emphasis on “life, liberty, and the pursuit of happiness” and modern economic well-being.

“The Founders fought for freedom; we now fight for financial stability,” said public historian Dr. Elena Cruz, who advised the program. “This framing invites Americans to see economic empowerment as a continuation of the revolutionary spirit.” Public reactions underscored the resonance of this message.

At a small gathering in Philadelphia, retiree Maria Lopez reflected, “I came not just to watch fireworks, but to learn how to secure my future—something my